‘To gain big, you need to let go of a few’. This underlines the purpose of the various loyalty programs undertaken by the companies. If there is one thing that delights the customers, it is recognition from their favourite brand. Giving a chance to the customers to earn some points on the purchase of your product and then exchanging them later on for a prize is a classical example of a loyalty program. Apart from ensuring repeat sales for the company, it also gives a chance to the customers to win something in exchange of buying their favourite product.
January 27, 2015