Would you be willing to let your marketing people handle the HR department and your sales people handling HR? Just the thought of it seems like a terrible idea! Right? Same is the case when the companies try to find stop gap solutions for digital marketing and assign the task internally to a professional who has no connection with digital marketing!
‘Digital marketing’ is the new buzzword in today’s business scenario. The wide umbrella of business marketing includes a number of activities such as brand launch, brand promotion, customer promotion and much more.