Loyalty Programs

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4 Tips to Formulating the Best Hotel Loyalty Policy

The ageing marketing chronicle states that the cost of acquisition of new customers is at the least 6 to 7 times more than the cost of retaining an existing customer. Customers are a hotel lines most valuable asset. Keeping the customer satisfied and loyal is thus, the greatest need for any hotelier in the business.

Here are 4 ways to create the best hotel loyalty policy. How do we know? We’ve been working along side one of India’s top grossing Hotel lines, Sarovar Hotels & Resorts with the Sarovar Rewardz Program,  and have first-hand experienced their growth in the country.

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Role of Loyalty Programs in today’s business scenario!

‘To gain big, you need to let go of a few’. This underlines the purpose of the various loyalty programs undertaken by the companies. If there is one thing that delights the customers, it is recognition from their favourite brand. Giving a chance to the customers to earn some points on the purchase of your product and then exchanging them later on for a prize is a classical example of a loyalty program. Apart from ensuring repeat sales for the company, it also gives a chance to the customers to win something in exchange of buying their favourite product.

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