Case Studies

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PLAN

Holiday Vouchers

We were instrumental in conceptualizing and executing end to end services for one of largest Two Wheeler Manufacturer in India, to offer their customers a Free Holiday Voucher , for a 2 night Holiday across 50 Destinations in India with Each Purchase and a chance to win a luxury Trip to South Africa. Thinking out of the box and rewarding customers of the Auto major with holiday gift vouchers has been a positive experience for the brand and it is one they intend to continue.

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Travel Certificates

We successfully educated the incentive marketplace, partners and the corporate community on the benefits of travel certificates for India’s largest IT Distribution Company. The Campaign was to plan a trip to Europe with company’s contest winning partners without organizing a group tour and saving cost in-turn. We offered a solution where-in all could travel at a time of their choice, on their own custom made travel plans but with a standard fixed cost to company.

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PLAN

PLAN

Loyalty Programs

The challenge was to refine the strategy and improve the loyalty program of a major Paints Giant. Using data already gathered allowed us to intervene at vulnerable switch points where a customer might be tempted to move to a competitor’s brand, we crafted a points-based reward program for 35 branches to run their individual offerings and bringing together 20,000 painters to participate. Our ‘build-it-and-they-will come’ approach in customer engagement was more than just an achievement for our client.

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Online Promos

India’s largest telecom operator decided to send gifts to their HNI customers just 4 days before Diwali, during festivity rush it was impossible to handle logistics and planning gifting solutions that would best fit the brand and the customer. Hence we solutioned an Online Gift Redemption Microsite for them – allowing customer to choose their own gift from various available options, using Promo Codes sent as SMS on their mobiles.

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PLAN

PLAN

Offline Promos

We enabled the world’s leading camera manufacturer to do a consumer offer, where in they could create some excitement at shop-front; we successfully transformed their idea in a Scratch & Win Card Promotion to make a direct impact with customer’s, with a range of gifts, attracting all customer profiles. High Value Gifts like Honda Car et al got added into the attraction, whereas small gifts as assured prize made everyone a winner.

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