Brahm Alreja

Posts by brahm


Role of Loyalty Programs in today’s business scenario!

‘To gain big, you need to let go of a few’. This underlines the purpose of the various loyalty programs undertaken by the companies. If there is one thing that delights the customers, it is recognition from their favourite brand. Giving a chance to the customers to earn some points on the purchase of your product and then exchanging them later on for a prize is a classical example of a loyalty program. Apart from ensuring repeat sales for the company, it also gives a chance to the customers to win something in exchange of buying their favourite product.

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Strategic Thinking for Better Consumer involvement

For the company handling multiple products, it is not possible to advertise all its products till eternity. Advertising and brand promotion are the means of giving a launching pad to your product, but if you are needed to revert to it every alternate month, it suggests that your product isn’t making any progress. The companies strive to achieve a point in time wherein the product runs on its own without any need for further advertisements.

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Increasing Employees Performance in Business World!

Nothing else exemplifies ‘teamwork’ better than a successful business. No matter how passionate you are about your business, you can’t do all the work alone. You need to hire people to look after your dear business. While hiring talented and qualified people is the easy part of the trick, keeping them self-motivated and passionate at work is a tricky preposition. It doesn’t take long for the employees to think that theirs is a monotonous job, and before you notice it, they start losing interest.

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Consumer Promotions: Then and Now

Much has changed in the past decade or so. From the quality of products offered by the companies to the packing and marketing strategies, everything has evolved drastically. Some of the other things that have reinvented themselves with changing times are the different forms of consumer promotions.

No other word attracts the consumers as ‘FREE’ does! The favourite companies for any customer are the ones which offer free goodies to them. At the same time, the bottom line of any business is ‘making profit’.

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Benefits of Outsourcing your Digital Marketing Solutions

Would you be willing to let your marketing people handle the HR department and your sales people handling HR? Just the thought of it seems like a terrible idea! Right? Same is the case when the companies try to find stop gap solutions for digital marketing and assign the task internally to a professional who has no connection with digital marketing!

‘Digital marketing’ is the new buzzword in today’s business scenario. The wide umbrella of business marketing includes a number of activities such as brand launch, brand promotion, customer promotion and much more.

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Showcasing your Brand in the Market: Things you Need to Know Before you Begin

A common saying in the marketing line goes like ‘No matter how good is the product from the inside, it won’t be a hit unless it is packed well!’ And it applies to every single product from every single company. Unless the company is excited about its own product, there is not a good chance of it being liked by the customer.
Some of the pointers that you must keep in mind while showcasing your brand are:-

• Do not restrict the scope of your product. If you have made it for an International consumer base, make sure you are launching the product is the similar manner. Don’t be afraid of planning an International launch for the brand. Let the world know something has arrived.

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Aligning Channel Programs to Overall Business Objectives

Channel Loyalty Programs India

Dealer Engagement Program

There is no bigger resource than the people you work with. Be it your employees, your clients or your customers, it is imperative to make them feel special at all the times. Almost all the companies undertake certain channel programs but only a few end up getting the exact result that they expected. Why is it so? It all comes down to the fact that ‘Smart work matters more than hard work’.

Hundreds of Channel programs would count for nothing if they are not aligned towards a common outcome of enhancing the company’s business and prestige. Random channel programs without a specific aim are similar to shooting in all the directions when the target is in front of you.

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Need and Importance of a Well Designed Website

From friendship and education to shopping and sharing, the world runs online! Whenever you hear about a new product just launched in the market, what is your first response? If you are curious, more often than not, you end up searching for the particular product online and going through the website. If the website leaves a good impression on your mind, you decide to give this product a try. It would be safe to say that the websites have now replaced the ‘visiting cards’.

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5 Tips for Creating better Communication Strategy

Ask 10 business leaders about the most significant component of a successful business, and 8 out of those 10 would tell you ‘Communication’. Communication between employer and the employee, Communication between the company and the customers, Communication between the company and the client, all these form critical parameters, whose correct working is essential for the company’ well being. Here are some critical points that you can adhere to while forming your Communication Strategy-

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