Benita Varghese

Posts by benita

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1 Most Ignored factor affecting business – Generational Kinetics!

The factors affecting and determining the working plan of every particular industry are very different. However, all different industries have one common factor that should be taken into consideration in order to succeed – Generational Kinetics. The problems stemming from not understanding the generational dynamics and planning out your strategies keeping them in mind are innumerable. Failing to take this aspect seriously enough, could lead to breaking any business structure wide open, in the coming 5-10 years. Here are answers to some of the questions you might have in mind regarding Generational Kinetics.

Why does figuring out Generational Kinetics matter in any business?

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The 2 Greatest Tips to Employee Incentive Programs

Here’s an attempt at divulging all the aspects of an employee incentive program to consider. Before venturing into building an appropriate one for your establishment. From the “what’s, why’s to how’s of creating an effective employee incentive program.

What exactly is an employee incentive program? “An employee incentive program is a formal scheme used to promote or encourage specific actions or behaviour by a specific group of people during a defined period of time. They are particularly used in Business management to motivate employees and in sales to attract and retain customers. Scientific literature also refers to this concept as pay for performance. ” Not only is it a motivational scheme, it promotes teamwork, boosts morale and hikes service levels.

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4 Tips to Formulating the Best Hotel Loyalty Policy

The ageing marketing chronicle states that the cost of acquisition of new customers is at the least 6 to 7 times more than the cost of retaining an existing customer. Customers are a hotel lines most valuable asset. Keeping the customer satisfied and loyal is thus, the greatest need for any hotelier in the business.

Here are 4 ways to create the best hotel loyalty policy. How do we know? We’ve been working along side one of India’s top grossing Hotel lines, Sarovar Hotels & Resorts with the Sarovar Rewardz Program,  and have first-hand experienced their growth in the country.

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What is the importance of having loyalty programs in every business scenario?

With the ever rising new opportunities for brands to increase customer retention and brand preference, loyalty programs need to be radically dynamic. Loyalty programs are also an extension to every customer relationship strategy. Customers have the power to leverage business profits by almost 100% in exchange for just mere 5% of retaining existing customers.

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How to foolproof your start up in 3 easy steps

More than anything else, an entrepreneur faces the biggest challenge of proving himself/ herself first. Having no experience, no success history and no infrastructure, it makes things even worse for the harrowed entrepreneur. Leveraging your business from the scratch to the pinnacle of success requires tactical and savvy approach when it comes to comprehending and dealing with the funds process. This in turn prepares you for the impending mammoth challenges you will face. These useful tips shall come handy for anyone contemplating a start up and aspires to leave a mark:

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Customer satisfaction measurements that must not be overlooked at all costs

What makes us revisit a restaurant? It could be the lip smacking food, great ambience and prompt courteous service. An overall great experience makes us want to go back to the same restaurant. Positive experiences result in better customer satisfaction, which leads to customer loyalty and product repurchase. And that is what every business wish to accomplish. To effectively measure satisfaction there are many strategies, but these are the 4 most important ones that are crucial to your business success.

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Why should every business aim for customer satisfaction?

Customer satisfaction is a term used in marketing world that measures how products or services supplied by a company meet or surpass a customer’s expectation. It serves as a metric to manage and improve businesses by marketers and business owners. It’s been found out that a staggering 75% of marketing managers vouch for customer satisfaction as one of the most useful metrics for monitoring and evaluating business growth.

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